flavor

Convention of Taste

Premiere from June 28 to 29, 2027

Save the Date!

B2B event for gastronomy, hospitality, bars, and wine

Platform for chefs, sommeliers,
bartenders, hoteliers, and producers

Accompanying lecture and networking program

Catchment area Austria, Germany, Switzerland, and South Tyrol

flavor – the workspace for tomorrow’s culinary industry

flavor is a newly conceived B2B format for gastronomy, hospitality, bars, and wine. The event is not a classic trade fair but a curated workspace for the culinary future. The focus is on product development, professional exchange, and high-quality business contacts. Products are not just displayed but used, tested, and developed together.

Sessions and formats

CHEF’S LAB

Idea workshop for gastronomy

New dishes don’t emerge on a drawing board but in the kitchen. The Chef’s Lab provides space for culinary development, creative experiments, and professional exchange. Chefs, producers, and industry experts work together on recipes, techniques, and ideas for tomorrow’s gastronomy. The focus is on practical relevance, innovation, and direct feedback.

WINE ATELIER

Insights into the world of wine

Great wines reveal themselves through direct comparison and personal conversation. The Wine Atelier offers space for focused tastings, in-depth professional exchange, and intensive product work. Winemakers, sommeliers, traders, and buyers discuss origin, style, and quality on equal footing. The focus is on new perspectives, qualified contacts, and well-founded decisions.

BAR LAB

New impulses for bar culture

The best bar ideas arise through direct exchange behind the counter. The Bar Lab provides space for new recipes, innovative techniques, and contemporary bar concepts. Bartenders and producers develop, test, and discuss new approaches to beverage culture together. The focus is on practical relevance, creativity, and authentic encounters within the bar scene.

HOTELIER LOUNGE

Exchange on equal terms

Good partnerships develop where there is time for personal conversations. The Hotelier Lounge offers a protected setting for hoteliers, hosts, and decision-makers. In a calm atmosphere, valuable contacts, new perspectives, and in-depth discussions arise away from the trade fair bustle. The focus is on exchange on equal terms, selected tastings, and quality encounters.

THE FORUM

Perspectives for gastronomy and hospitality

Current developments, new ideas, and key future questions of the industry are at the heart of The Forum. Experts, entrepreneurs, and decision-makers discuss trends, challenges, and opportunities for gastronomy, hospitality, wine, and bars. The focus is on relevant impulses, practical knowledge, and perspectives that extend far beyond the event.

Your benefits as an exhibitor

Access to a high-caliber B2B target group

High relevance through curated participants

Focus on genuine business relationships instead of walk-in traffic

Premium environment for quality brands

Intensive product work and direct feedback

Combination of networking, knowledge exchange, and product experience

Clear positioning between trade fair and business retreat

Unique industry format in the Alpine region

Experience areas

THE TABLE

The Table is the central meeting point of flavor. Here, producers, gastronomes, hoteliers, sommeliers, and industry experts come together in a relaxed atmosphere. Between tastings, conversations, and shared meals, new contacts, fresh ideas, and valuable business relationships emerge. The focus is on encounters, exchange, and lived culinary culture.

PRODUCER MARKET

The Producer Market brings producers, brands, and trade visitors directly into conversation. Instead of classic booths, personal encounters, product work, and professional exchange are central. Products are presented, tasted, explained, and used together. This creates valuable contacts, new ideas, and direct insights into quality, origin, and application.

INNOVATION LAB

The Innovation Lab is the platform for new ideas, innovative products, and pioneering concepts. Start-ups, young producers, and brands present their developments and receive direct feedback from head chefs, sommeliers, buyers, and other industry experts. The focus is on innovation, practical testing, co-creation, and the exchange between product development and the market.

CONNECTION PODS

The Connection Pods create space for personal conversations and valuable business contacts. In small groups, producers, restaurateurs, hoteliers, and decision-makers come together to exchange experiences, develop ideas further, and initiate new partnerships. The focus is on targeted discussions, relevant encounters, and sustainable connections within the industry.

Dornbirn as the meeting point of the industry

At the heart of the four-country region of Austria, Germany, Switzerland, and Liechtenstein, flavor brings together the key players of the gourmet industry. Dornbirn is located in close proximity to important tourism and gourmet regions of the Alpine area, creating ideal conditions for high-quality professional exchange. The focus is on personal encounters, practical product work, and sustainable business relationships across borders.